About a month ago, Nigerian billionaire Femi Otedola announced plans to release a memoir detailing his journey from budding entrepreneur to achieving a fortune of over $1 billion.
The book, titled Making It Big, has been steadily gaining attention—not only for its subject matter but also for the unconventional way it’s being promoted.
Otedola, best known as one of Nigeria’s leading oil magnates during his time at Forte Oil, has in recent years diversified into finance and energy, holding major stakes in Geregu Power and First Bank Holdings. Now 61, he continues to rank among the nation’s most influential business leaders, making his active, strategic involvement in marketing the memoir particularly notable.
Rather than depending solely on his fame, Otedola has adopted a marketing approach that combines personal storytelling with proven promotional strategies. From tapping into his personal network to creating a sense of exclusivity, his efforts offer a case study in what could be called “billionaire marketing.” His four-week campaign has underscored a timeless truth: no matter how wealthy or well-known, success still hinges on influence, reach, and compelling narratives.
Even before news of the memoir surfaced, Otedola had been building a relatable online presence by sharing personal reflections, showcasing friendships, and highlighting professional achievements. He also engaged directly with his audience, responding to and reposting content from friends, associates, and family members.
When he announced the memoir, he framed it not as a mere product but as a personal invitation into his life. “The lessons, setbacks, and triumphs that shaped my path are almost ready for you,” he wrote. “In these pages, I’ve shared the key principles, the moments of doubt, the breakthroughs, and the wisdom that guided me through it all.”
By positioning the book as a candid chronicle of his climb to the top—rather than a sterile business manual—Otedola made readers feel included in his journey, turning potential buyers into participants in his story.
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